Shopify SEO: Drive Organic Traffic to Your E-Commerce Website

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Search engine optimisation (SEO) is one of the most powerful digital marketing strategies to raise the visibility of a website, drive traffic and boost sales opportunities. An SEO-optimised website benefits businesses tremendously in bringing high quality leads organically, a sustainable approach that is cost-free and presents higher creditability and awareness to brands.

Stay ahead of the competition by optimising your e-commerce website via the Shopify platform, one of the most popular e-commerce website platforms in Singapore and globally. It is simple to set up and comes with a myriad of in-built SEO features and functions to help you generate organic traffic and, in turn, increase your brand and sales growth.

In this one-day masterclass, you will learn to understand and apply both technical SEO and SEO-driven content development techniques alongside best practices for optimising your Shopify store to improve search rankings for higher and better quality traffic and sales conversions. As you learn to extract and analyse insights from your Shopify e-commerce store analytics, you will also get to continually optimise the effectiveness of your campaigns, sales conversions, and ROI for your business’s long-term success.

Course Title | Mode of Training | Course Ref

Shopify SEO Masterclass
Classroom & Asynchronous E-Learning - TGS-2023018435

Outline

• Set up a fully functional and live Shopify store through understanding and installing the key & relevant sales, management and maintenance features and functions
• Develop optimised Shopify store content and structure that is primed to drive greater traffic using learned on-page SEO techniques
• Drive omnichannel traffic to the Shopify store through application of a combination of on and off-page SEO techniques
• Enhance Shopify store sales by applying various Shopify sales drivers including navigational features, discount functions and apps
• Optimise sales performance by using e-commerce analytics and reporting tools for insights

Who Should Attend

Business Owners, Entrepreneurs, Digital/Social Commerce Solopreneurs, Junior/Mid-Level Marketers, and Career Switchers

Duration

1 day (9am - 6pm)
Includes 1 hour of Asynchronous E-Learning

Trainer Profile

Ivan Wong
Ivan has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics from both client side and within the agency environment. Well-versed in both the technical and business aspects of digital marketing, he is one of the few Google-appointed regional trainers who trains the official Google AdWords, Analytics, and Mobile Advertising courses. In addition, he is a sought-after trainer, providing training and consultancy for leading marketing agencies including Google Mobile Labs, IE Singapore, The Knowledge Engineers, General Assembly, Econsultancy and ClickAcademy Asia. He was formerly the SEO/Analytics Director with GroupM Asia-Pacific. Prior to that, he was the Director of eCommerce at Far East Hospitality, Singapore’s largest operator of hotels and serviced residences. He has also held management positions at DGM Asia, Hewlett-Packard Asia, and Magnus Management Consultants.

Fees (GST 8% - For payment made on/after 1 Jan 2023)

Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
⁰The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
¹Fee is under the Mid-career Enhanced Subsidy(MCES)
²Fee is under the Enhanced Training Support for SMEs (ETSS)

Additional Support

This course is also eligible for the following:

For self-sponsored participants:

• SkillsFuture Credit
• Workfare Skills Support (WSS) Scheme (For Individuals)

For company-sponsored participants:

• Absentee Payroll
• Workfare Skills Support (WSS) Scheme (For Companies)

For more information about funding and support, click here.