Master Google Ads to Turbo Charge Your Leads & Sales
Next intake:
| Face-to-Face |
|---|
| To be confirmed |
Undoubtedly, Google is the leading search engine in Singapore with an overwhelming 95.69%* share of the market. Being the go-to search engine for the vast majority, it is imperative that all businesses be present and visible when Singaporeans ‘Google It’. Make your business stand out in the fiercely competitive digital space by leveraging the power of Google Ads to drive optimal leads and sales to your business.
Learn how you can develop, run, and manage Google Ad campaigns based on the PPC (pay-per-click) structure to optimise the volume of traffic and quality of leads for better sales conversions. You will benefit tremendously from not just being able to drive sales but also reduce the cost of revenue generation by optimising your marketing ROI. If you are aspiring to become a Google Ad Specialist, be it as a career switcher or to up your game in your current role, this masterclass can also prepare you for two of the most sought-after Google certifications - Google Ads Search Certification and Google Ads Display Certification.
*Source:https://www.statista.com/statistics/954423/singapore-market-share-of-search-engines/
Course Title | Mode of Training | Course Ref
Master Google Ads to Turbo Charge Your Leads & Sales
Classroom & Asynchronous E-Learning - TGS-2023018432
Outline
- Set up a Google Ads account that supports efficient and effective development and management of Google Ad Campaigns by understanding the various key features and functions of the platform
- Create effective search and display ad campaigns through incorporating the various key ad features that optimise Google ranking
- Develop and run Google remarketing campaigns that improve leads and sales conversions
- Acquire better quality leads and in turn sales conversions by applying targeting techniques
Who Should Attend
Individuals (home-based business, digital/social commerce solopreneurs), New Business Owners, Entrepreneurs, Junior/Mid-Level Marketers, Growth Performance Marketers, and Career Switchers.
Duration
2 days (9am - 6pm daily)
Includes 2 hours of Asynchronous E-Learning
Trainer Profile
Gavin is an experienced Digital Marketing practitioner, with over 12 years of experience working in the Marketing & Advertising industry in various roles such as Sales, Marketing, and Business Development, plus 4 years of experience in Professional Training and Coaching. He is also a Singapore WSQ ACTA certified trainer. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns. He has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification.
Fees (GST 8% - For payment made on/after 1 Jan 2023)
| Category | Price |
|---|---|
| Full Fee | $1,296 |
| Singapore Citizen0 (70% funding) | $385.20 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $145.20 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $145.20 |
| Singapore PR (70% funding) | $388.80 |
| Singapore PR sponsored by SMEs2 (90% funding) | $148.80 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
Additional Support
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.