Digital Marketing to Drive Business Growth and ROI
Next intake:
| Online Training | Face-to-Face |
|---|---|
| To be confirmed | To be confirmed |
Digital Marketing is the one of the essential drivers of businesses in today’s digital world. It is the key to unlocking a world of opportunities by connecting with prospects and customers and enabling you to build lasting relationships with them to ensure your business sustainability and growth.
This masterclass will guide you in developing a comprehensive digital marketing strategy through a deep understanding of people, media & channels, content, and marketing analytics to optimise your campaigns and maximise your return on investment (ROI). You will benefit from acquiring the ability to utilise digital marketing to drive your business forward and upward. Adapt with agility to the changing forces of technology and elevate your business into a highly competitive brand that drives exponential growth!
Course Title | Mode of Training | Course Ref
Digital Marketing to Drive Business Growth and ROI
Classroom and Asynchronous E-Learning -TGS-2022015239
Outline
- Develop marketing strategies that are aligned to critical success factors from understanding and integrating the key foundational pillars
- Identify and segment audiences that are relevant and valuable to the business goals by gaining an understanding of consumer motivations
- Use the funnel strategy to identify appropriate marketing activities aligned to the user journey that drives better leads, conversions and ultimately ROI
- Identify the appropriate performance measurements to track and analyse marketing activities, and determine gaps and opportunities for further and continual optimisation of activities
Who Should Attend
Business Owners, Entrepreneurs, Marketers, and individuals who want to learn how to develop a sharp digital marketing strategy that drives business returns.
Duration
2 days (9am - 6pm daily)
Includes 2 hours of Asynchronous E-Learning
Trainer Profile
Ms Cindy Koh
Cindy has held various key roles heading Integrated & Digital Marketing, also encompassing Data Analytics & Consumer Research, Branding and Customer Experience Strategy, in several prominent banks over the past 20 years. Extending her deep and practical experience from the highly innovation-progressive banking industry, she has trained, mentored and consulted for both individuals and businesses across industries locally and globally, and is currently the Lead for Branding and Digital Marketing at Nanyang Polytechnic’s Singapore Institute of Retail Studies (SIRS).
Fees (GST 8% - For payment made on/after 1 Jan 2023)
| Category | Price |
|---|---|
| Full Fee | $1,296 |
| Singapore Citizen0 (70% funding) | $385.20 |
| Singapore Citizen 40 years and above0,1 (90% funding) | $145.20 |
| Singapore Citizen sponsored by SMEs0,2 (90% funding) | $145.20 |
| Singapore PR (70% funding) | $388.80 |
| Singapore PR sponsored by SMEs2 (90% funding) | $148.80 |
Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
0The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
1Fee is under the Mid-career Enhanced Subsidy(MCES)
2Fee is under the Enhanced Training Support for SMEs (ETSS)
Additional Support
This course is also eligible for the following:
For self-sponsored participants:
For company-sponsored participants:
For more information about funding and support, click here.