Driving Sales Performance on Shopee (Marketing)

Next intake:

Online Training	Face-to-Face
15 Nov (Wed)	13 Sep (Wed)

Build your winning marketing strategy and bring your Shopee business to the next level! Enhance your shop's presence, captialise social media to generate higher sales and create compelling visual content to bring your store to the top in rank.

Not onboard with Shopee yet? Our 1-day workshop in Getting Started on Shopee (Onboarding) can help you get equipped to be a power seller on Shopee.

Course Title | Mode of Training | Course Ref

Driving Sales Performance on Shopee (Marketing)
Synchronous E-learning - TGS-2020501789

Outline

1. Search Engine Marketing (SEM)

Understand changing consumer buying behaviour
Discover social listening from data (e.g. Facebook Insights)
Evaluate online platforms for advertising and branding
Apply social pressure selling tactics
Craft content to engage viewers or followers and form a community to promote products or branding

2. Create Storytelling using Photography to Drive Sales

Understand how to create a voice for your brand
Create professional photos that correspond to your brand
Edit photos using fundamental photo-editing techniques

3. Digital Commerce and Facebook Marketing

Appreciate the complexity of digital marketing landscape
Learn about Facebook ads
Upload and run a successful Facebook ad
Optimize Facebook ads for the right objective
Understand how to target a specific audience

4. SEM Campaigns

Leverage on Google Adwords for SEM campaigns
Gain insights into the success of SEM campaigns
Create great SEM ad copy
Optimize and to improve click-through rate and impressions

Duration

9am - 6pm (1 day)

Fees (GST 8% - For payment made on/after 1 Jan 2023)

Category	Price
Full Fee	$172.80
Singapore Citizen⁰ (70% funding)	$51.36
Singapore Citizen 40 years and above^0,1 (90% funding)	$19.36
Singapore Citizen sponsored by SMEs^0,2 (90% funding)	$19.36
Singapore PR (70% funding)	$51.84
Singapore PR sponsored by SMEs² (90% funding)	$19.84

Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
⁰The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
¹Fee is under the Mid-career Enhanced Subsidy(MCES)
²Fee is under the Enhanced Training Support for SMEs (ETSS)

Additional Support

This course is also eligible for the following:

For self-sponsored participants:

For company-sponsored participants:

For more information about funding and support, click here.

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