Alibaba Entrepreneur Startup Programme

Next intake:

This programme will be conducted in English.

SIRS in partnership with Alibaba Business School, the official training arm of Alibaba Group, offers comprehensive and systematic training programmes to meet a full spectrum of learning needs of government groups, entrepreneurs, SMEs, startups, e-commerce practitioners and students.

The Entrepreneur Startup programme is designed for enterprising business start-ups and individuals seeking to launch an online store as an individual or enterprise. Through this course, participants will learn how to efficiently set up, manage and operate an online store on Lazada platform and understand China & South East Asia’s opportunities that businesses can explore. Mastering the ecommerce modus operandi and techniques with key big data analytics and benchmark.

Upon completion of the programme, participants will receive a certificate jointly awarded by Alibaba Business School and Singapore Institute of Retail Studies.

这课程将由淘宝大学认证讲师以英文授课!

阿里巴巴商学院和新加坡南洋理工学院旗下零售管理学院合作，为新加坡企业带来一系列攸关电子商务实际操作与技能栽培课程，协助企业拓展核心能力并成功运用电子商务拓展营销与业务。

随着互联网及电商的高速发展，电商专业人才短缺已成为行业核心痛点问题。电商创业班着重于培养电商理念、网上开店实操技能为主。力争使学员能够全面掌握开店所需知的跨境物流、跨境支付、店铺基础运营、免费推广、图片获取、页面制作、平台规则、客户工具、交易流程、售前服务等内容。 更加了解中国及东南亚家电商发展的情况及趋势。 掌握通用电商运营关键数据指标和运营技能。

完成课程后的学员将获得由阿里巴巴商学院和新加坡零售管理学院所颁发的毕业证书。

Who Should Attend

This programme is suitable for Digital Professionals, Online Business Owners, E-Commerce Managers, and Digital Marketers.

培训对象

互联网商业平台开店的企业，个人，有意通过电商平台买向中国市场, 推广业务的品牌商等。

Outline

Insights to E-Commerce Development

• Understand the development of e-commerce in China and Southeast Asia
• Understand the global e-commerce trends and competitive advantages
• The entrepreneur role of e-commerce explained
• Alibaba platform policies explained: Company Store & Personal Store

E-Commerce Entrepreneurship

• How to create your account, setting up your store and understand the policies
• Understanding using Big Data Analytics for e-commerce
• Digital commerce glossary explained

Running an Online Store

• How to do a basic setup for your e-store
• How to create a product category setup
• How to place product listing

Creating an Attractive Store Design with One-click Visual Impact

• Store front page appreciation
• Sourcing for high quality images / pictures
• Learn to optimise your store front page
• Learn to optimise product page

Online Store Campaign and Promotion

• Understand paid and free traffic
• Content marketing introduction (micro video, social media, text and pictures, live broadcast, etc)

Online Store Operation Techniques to Improve Store Ranking and Increase Sales Conversion

• Understand management console with real time big data
• How to prepare for pre-sales
• Optimising customer service during sales process
• How to provide post-sales service
• How to handle packaging and logistics

课程内容

电商发展概论

• 了解中国及东南亚的电商发展现状
• 了解海外电商发展趋势及优势
• 电商创业角色解析
• 阿里平台解析：公司店铺与个人店铺

电商创业解读及淘宝创业

• 账户注册问答、创建店铺、了解规则
• 数据化工具认知
• 数据化名词解释

网店运营

• 店铺基础设置
• 店铺分类设置
• 发布宝贝技巧

店铺装修与视觉

• 页面认知
• 图片获取
• 首页优化
• 详情页优化

网店推广

• 付费流量与免费流量认知
• 内容营销介绍，如短视频、 微淘、图文、直播等

网店客服

• 千牛工具认知
• 售前准备
• 售中接待
• 售后服务
• 包装及物流

Duration

6 days (48 hours)

课程时间

6天 (48小时)

Fees (GST 8% - For payment made on/after 1 Jan 2023)

Fees include prevailing GST
Funding Eligibility Period: 1 Oct 2021 to 30 Sep 2024
⁰The increase of 1% GST on fees will be absorbed for Singapore Citizens in 2023
¹Fee is under the Mid-career Enhanced Subsidy(MCES)
²Fee is under the Enhanced Training Support for SMEs (ETSS)

Additional Support

This course is also eligible for the following:

For self-sponsored participants:

• SkillsFuture Credit
• Workfare Skills Support (WSS) Scheme (For Individuals)
• Union Training Assistance Programme (UTAP)

For company-sponsored participants:

• Absentee Payroll
• Workfare Skills Support (WSS) Scheme (For Companies)
• SkillsFuture Enterprise Credit

For more information about funding and support, click here.